12pm - 1pm

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2016 Mobile Ad Summit
Monday
, 
March 
16
 at 
5:30pm
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Monday
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March 
16th
 at 
5:30pm
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OVERVIEW

Fewer than 10% of people with symptomatic Alzheimer’s disease receive a diagnosis in the earliest stage. For most, diagnosis comes too late or not at all. Behind that number are families navigating one of the most difficult diseases imaginable, often without answers or a plan.

But science is changing. New advances in diagnosis and treatment are reshaping what’s possible for patients. A growing number of health systems are rethinking the entire ecosystem of care to make sure those innovations actually reach the people who need them.

Against the backdrop of the Clinical Trials on Alzheimer’s Disease Conference in Boston, join us virtually on Wednesday, November 18th at 6:00 PM ET for an evening with the clinicians and health system leaders at the forefront of that work.


SPEAKER

Rep. Donna Howard
(D-48)

Member, Appropriations Committee

Texas House of Representatives



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SPEAKER

 Rep. Gary VanDeaver

(R-1)

Chair, Public Health Committee

Texas House of Representatives



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SPEAKER

Robin Hilsabeck


PhD, ABPP, Chief, Division of Neuropsychology

UT Health San Antonio


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SPEAKER

 Sara Damiano


Director, Office of Aging Services Coordination

Texas Health and Human Services


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SPEAKER

Jen Oleksiw


Group Vice President, U.S. Neuroscience and Global Commercial Innovation Officer

Eli Lilly & Company

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SPEAKER

Jeffrey M. Burns, MD, MS

Co-Director, Alzheimer's Disease Research Center
University of Kansas

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SPEAKER

Caitlin Rivet, BSN, RN, CENP

Director

Tufts Medicine Memory Care and Alzheimer’s Therapeutics Program

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SPEAKER

Barak Gaster, MD

Professor of Medicine, Director

General Internal Medicine, University of Washington, Cognition in Primary Care

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SPEAKER

Phil Coticelli

Executive Director

Alzheimer’s Policy Working Group


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SPEAKER

Lawren VandeVrede, MD, PhD

Assistant Professor of Neurology, Edward and Pearl Fein Memory and Aging Center

University of California San Francisco

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SPEAKER

Jeff D. Williamson, MD, MHS

Chief, Co-Leader

Section on Gerontology and Geriatric Medicine, Wake Forest School of Medicine; Alzheimer’s Disease Research Center

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SPEAKER

James Neville

Associate Vice President, US Alzheimer’s Disease Marketing

Eli Lilly and Company

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MODERATOR

Steve Clemons

Editor at Large
The National Interest

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More speakers to be announced

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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If you are a licensed US Prescriber or a Health Care Provider licensed in a state with laws requiring payment disclosures, please be aware of Lilly’s transparency reporting requirements as a result of enacted federal and state legislation.

As a result of enacted state and federal legislation, if you are a prescriber or other licensed healthcare professional with an active license from MA, MN, NJ and/or VT, a Veterans Affairs employee, and/or a state or federal government employee, you may be restricted from accepting industry-provided food/beverage. Please consult your state or federal regulations or ethics laws.

None of the speakers presented above have received compensation for participating. 

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